Purnamart | Brand Identity

A logo that symbolizes balance and growth for the visual identity of the Purnamart minimarket. A brand identity that reinvents itself by leveraging its history

Where the minimarket was set up right next to the famous Purnama building in the city of Bangkalan, Madura Island.

In 2020 Purnamart as a minimarket begins to evolve its visual identity. Update its identity that reflects progress and does not leave historical elements.

With the owner's experience as an economist, Purnamart is a minimarket that has inspired a lot and has grown rapidly. 

You can find almost all the basic needs products in there.

A logo to represent history and inspire progress

During our first discussion, we immediately realized that there is historical value and inspiration for the creation of the name Purnamart to be able to become a unified whole. The logo refers to the essence of the brand: history, building, full moon and the distinctive color of the red yaotu minimarket background. The orange semi-circle symbolizes the full moon.